Seth just posted something that has always resonated with me: Herbs
In a nutshell, my perception of this is that a Product or Service is not what makes it physical, but rather, what makes it sing, smell great and taste phenomenal.
If I may, I will draw a comparison between the Apple iPad and the Motorola Xoom.
I had heard friends and colleagues of mine claiming they wanted a Xoom. I don’t know much about the Xoom, and only know it’s a tablet that runs Android. Naturally, I went looking to discover what a Xoom would do for me.
What am I told here… boring tech specs. Thankfully, they have provided a nice small call to action… “get excited”. Aha! This is why I came here!!
Loading experience…. (a flash loader)…
.. still waiting….
I am now lost and I see exactly why I don’t want this. I mean, I’ve been on the Xoom site for over a minute now, and have not seen ONCE what I WILL USE this for. Show me why this will make me sing from the treetops. I don’t get excited about processors, and screens. I mean, these don’t distinguish one product from the next… at least not anymore.
Stepping over to the iPad. Within moments, I see how I can use this. Facetime, a nice cover that doubles as a stand, light form factor and best of all, a great set of apps to demonstrate how you can use the iPad. If that’s not enough, there are a set of videos that demonstrate how you can use it, and how you will use it. This is marketing showing me how it sings.
Xoom… you’re missing your herbs. Really, I want to know how I can use the Xoom but your not helping!!